Many companies hire an agency in hopes of making their website redesign process easier or move forward with one of the “drag and drop” templates available.
While this is common practice, business owners or marketing departments don’t realize the opportunity they are missing on by simply settling for a website that’s “good enough.”
Yes, it’s better to have a templated website updated recently than one that hasn’t been touched in a decade (or simply doesn’t exist). But frankly, it’s a waste of time, money and resources if you don’t take it a step further.
You need to keep your website updated and optimized to drive the most conversions if you want to be effective — and it doesn’t have to come at a high cost.
This is why Growth-Driven Design is gaining so much traction.
It’s the most effective way to make continuous improvements to your (brand new or existing) website without the headaches. It’s time to toss aside the traditional three-to-five-year update cycle for website redesigns in favor of GDD.
Regardless of industry, performance-based website updates are a fit for anyone with a website looking to make impactful, logical and data-driven changes.
This could be, but isn’t limited to: you, your mother, your neighbor, your family friend who owns a business, the marketing manager at clothing store, that friend who recently got Twitter famous, anyone around the globe who can use the internet, etc.
It definitely helps if these are folks are particularly interested in:
—A lower up-\front cost
—More flexibility with making updates
—Bettering website user experience
—Less time commitment but more effectiveness
To learn more about Growth-Driven Design, check out this blog post on the history of the practice or this blog post on what the first test should be.