Traditionally, website redesigns occur every three to five years. It’s a stressful process because the website ends up way overdue and over-budget. There’s also a lot of back and forth with your internal teams and whoever is handling the actual design and development.
And you need to get everything exactly right for the launch because you won’t make any updates until the next iteration, which, of course, means a lot of compromising and unexplored opportunities.
Thankfully, website designers and developers nowadays are having “ah ha!” moments across the globe as the concept of Growth-Driven Design gains recognition.
GDD cuts out the large upfront cost and subjective decision making by adhering to software development principles. Essentially, this means that there’s a solid foundation that’s built up through data and performance instead of relying on guesswork.
Here’s what that looks like: You create a list of wants and must-haves for a new website. You work with your existing one or create a new “launch pad” site within 60 days (yes, really, two months!).
You collect information on your users through their performance, clicks and conversions then conduct A/B testing to see what’s better for your business. Then you continue to make updates over time.
It’s a big change, but it’s definitely for the better. Cutting cost and time aside, this is an opportunity to continuously improve what your “24/7 salesperson” is telling your prospective customers.
With GDD, you no longer have to wait until the big website redesign happens every handful of years to make impactful changes and key updates or announcements.
Plus, if you’re in the practice of keeping the website design up to date, improving user experience and adding new content, it’s beneficial for search engine optimization. (And many other factors that are crucial to growing your business!)
So, the short answer: Yes, Growth-Driven Design does work — and you should start implementing it immediately.